How much value does your digital asset deliver?
The Digital Asset Value Model assesses how well your digital products perform across four critical dimensions - Experience, Technology, Data, and Strategy - and shows you exactly where to invest for the greatest impact.
Digital assets drift out of alignment
Most digital products underperform not because of a single flaw, but because of a gradual misalignment between what the asset offers and what the market demands.
User experience falls behind evolving expectations
Technology stacks accumulate debt invisibly
Data is collected but never leveraged
Strategic direction erodes without anyone noticing
A shared language for digital asset value
The framework evaluates your digital asset across four interdependent dimensions, revealing not just where you are strong but where investment will have the greatest effect.
Experience
How users perceive, interact with, and feel about your digital asset.
Technology
The systems, platforms, and code that determine what your asset can do and how reliably it does it.
Data
How your asset collects, processes, and uses information to inform decisions and create value.
Strategy
The clarity of purpose, market positioning, and decision-making discipline guiding your asset.
Built by
touchfoundry
We build, assess, and improve digital products and platforms for organisations across enterprise, property, financial services, and retail. The Digital Asset Value Model is the framework we use to measure digital asset value and direct strategic investment.